Robbert Baruch

HILVERSUM, NETHERLANDS, March 31, 2021 – Universal Music Group (UMG), the world leader in music-based entertainment, announced today that Robbert Baruch has been appointed to the newly created position of Senior Vice President Public Affairs, Europe, effective May 1.

Based in UMG’s Hilversum, Netherlands corporate headquarters, Baruch will have responsibility for public policy and government relations across Europe, including the European Union. He will report to Eric Berman, UMG’s Executive Vice President, Public Affairs.

Of Baruch’s appointment, Berman said, “We are very pleased to welcome Robbert to UMG in this important senior position. With his deep experience in the European political arena, his creativity and his broad network – built over a lifetime of engagement in European affairs – Robbert will play a significant role in our growing operations in the Netherlands.”

Baruch joins UMG after nine years at Buma/Stemra, the Dutch collective management society for composers and music publishers, where he served most recently as Manager, Public Affairs. Previously, he served in a senior government relations role at the Dutch Association of Insurers and as communications manager at ING Group. A native of The Hague, Baruch previously served as Deputy Mayor of the Rotterdam Borough of Feijenoord and as a Member of the Regional Assembly of the Province of South Holland, among other political experience.

About Universal Music Group

Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. Universal Music Group is a Vivendi company.

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