Universal Music Greater China Appoints Vivian Xu as Chief Operating Officer
Universal Music Greater China Appoints Vivian Xu as Chief Operating Officer
BEIJING – March 26, 2025 – Universal Music Greater China (UMGC), a division of Universal Music Group (UMG), the world leader in music-based entertainment today announced the appointment of veteran industry executive Vivian Xu as Chief Operating Officer, effective immediately. Based in Beijing, Vivian Xu will report directly to Timothy Xu, Chairman & CEO of Universal Music Greater China.
In her new role, Vivian Xu will collaborate closely with the CEO and senior leadership team to shape and execute operational strategies, oversee daily business operations, implement strategic initiatives, and identify opportunities for market expansion.
Vivian Xu brings extensive executive experience across the music industry and broader corporate operations. Most recently, she served as Managing Director at Columbia China, leading successful initiatives in artist development, local repertoire expansion, and strategic collaborations with DSP and media partners. Prior to this, Vivian Xu held senior finance and operational roles at Sony Music Entertainment China, which she joined in October 2015, overseeing finance, legal, HR, IT, administration, and supply chain functions. In this capacity, she significantly enhanced financial governance, streamlined operational processes, and successfully executed growth-driven strategies. Her earlier experience includes leadership positions at Motorola Solutions, Sony Ericsson, and Schneider Electric China, further demonstrating her robust expertise in finance and operations.
Adam Granite, Executive Vice President, Market Development at Universal Music Group, said, “Vivian’s strategic insights and deep operational expertise will greatly enhance our ability to navigate complex markets and achieve sustained growth across the Greater China region. We look forward to her significant contributions to our ongoing success.”
Timothy Xu, Chairman & CEO of Universal Music Greater China, said, “We are delighted to welcome Vivian to the UMGC management team. Vivian brings an impressive track record of success and a rare blend of financial acumen and business expertise, positioning her uniquely to drive our strategic objectives. Her appointment will significantly enhance our capabilities as we expand our local presence and further strengthen our leading position in the Chinese music market.”
Vivian Xu said, “I am excited and honored to join Universal Music Greater China at such a pivotal time for industry. About ten years ago, Timothy first introduced me to the music business, and I remain deeply grateful for his mentorship. It’s particularly rewarding to collaborate with him again. Together with Timothy and the talented UMGC team, I look forward to building innovative partnerships, showcasing the vibrancy of Chinese music, and contributing to the company’s continued growth.”
Vivian Xu holds an MBA from Pacific States University and a Master’s degree in International Finance from the University of International Business & Economics.
About Universal Music Group
At Universal Music Group, we exist to shape culture through the power of artistry. UMG is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content. Featuring the most comprehensive catalogue of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. For more information on Universal Music Group visit www.universalmusic.com
