“It is an honor to have been selected as the first artist to participate in this incredible collaboration, something that will allow me to share my music and message in a new and impactful way. Thanks to this new technology, and with the support of Apple Music, Dolby, Mercedes-Benz and Universal Music, I am grateful that my fans will be able to enjoy my upcoming album the way I always imagined and intended it to sound,” Juanes shared.

“Dolby Atmos marks a new milestone in the way fans can enjoy music, in its purest form, as close as possible to how the artist envisioned it and having this technology now available in cars is a game changer. We are proud today to have Juanes, one of the most innovative Latin artists of all time, be the first artist to present his upcoming album in this format,” shared Jesús López Chairman/CEO of Universal Music Latin America & Iberian Peninsula.

“It is incredible to see how artists continue to use Dolby Atmos to push the boundaries of what’s creatively possible. This album is a great example of such artistry,” said Christine Thomas, Head of Music Partnerships, Dolby Laboratories. “Experiencing Juanes in Dolby Atmos is pure delight that’s amplified further when experienced in a Mercedes-Benz through Apple Music. We can’t wait for fans to enjoy this one-of-kind experience when the album releases next year.”

Michael Frey, President of Operations, Global Studios & Technology, said, “We’re thrilled to work with Juanes and our friends at Universal Music Latino to present an incredible listening experience that brings audiences a fantastic sounding album that’s even closer to Juanes’ creative vision. Today’s event with Juanes, alongside our partners at Mercedes and Apple, show that UMG and Dolby together created a format with Dolby Atmos Music that continues to provide artists with a much bigger canvass and powerful tools for expression, artistry and impact.”