Ramsdell to oversee a newly integrated synchronization team

Santa Monica, May 13, 2019 —Brittney Ramsdell has been promoted to Senior Vice President of Film & TV Synchronization for Republic Records, Def Jam Recordings, Island Records and Verve Label Group.

Meredith Truax / Universal Music Group

Ramsdell will oversee a team that will have dedicated synch representatives at each label to strategically secure premium and impactful opportunities for the use of their music across film, television, video games, commercials and all other visual media. Based in Santa Monica, Ramsdell will report to Michele Anthony, Executive Vice President of UMG, as well as work closely with each label’s leadership team.

In making the announcement, Anthony said, “Synch continues to be an essential, thriving part of our business that, when executed in close collaboration with our labels, can help an artist and a song breakthrough to audiences everywhere. With Brittney, our labels will have an executive leading our sync team who has extensive experience and a successful track record in creative and innovative music placement, and who equally prizes working collaboratively with artists and their label teams to execute impactful strategies.”

Ramsdell said, “Republic, Def Jam, Island and Verve are not only creative powerhouses with exceptional rosters, they are also leaders in maximizing every opportunity for their artists to thrive and develop long-lasting careers. I’ve had the privilege to work with the most innovative, talented, and passionate people in the business, and I have seen first-hand the incredible results we can achieve by working together. I’m excited to get started and I’m thankful to Michele and the leadership teams at the labels for their support.”

Before leading the synch team, Ramsdell served as Vice President, Film & Television Synchronization, starting in 2014 and has identified and brokered licensing opportunities, provided creative support on top-selling soundtracks for 50 Shades of Grey andSpiderman: Into the Spiderverse, set up on-camera performances and cameos for artists ranging from Valee to Kid Cudi, and created custom and original recordings. Some of her recent highlights include Lorde’s “Green Light” in an HBO image campaign, a Super Bowl spot for World of Dancefeaturing DNCE, a Samsung commercial for Bishop Briggs, Alessia Cara’s latest single in After,and countless others on celebrated TV shows like Insecure, Silicon Valley, 9-1-1, Grey’s Anatomy, The Bold Type, Empire, and more. Prior to joining UMG, she worked in sync at Warner Bros. Records, where she focused on film trailers and cable television.

 

About Universal Music Group:

Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries.  Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world.  Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. Universal Music Group is a Vivendi company. Find out more at: http://www.universalmusic.com.

 

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